This is the new flavor of Pringles I saw in the conbini the other day. Night Club, you say? Intriguing. I’ve always wanted a potato chip that tastes like cigarette smoke, tequila and desperation. How nice of the Japanese Pringles sector to predict my needs.
Alas, friends. As I soon discovered, popping the top reveals that Night Club Pringles are just regular Pringles scattered with black pepper. A peek at the ad copy below the flavor’s name (which I’d been too charged up by the thought of roofie-flavored chips to read) tells me that black pepper is an “adult spice.” Oh, well, of course. Now it all makes perfect sense.
Black pepper = woah: too spicy for children = an adults only snack which needs an exclusively adult name.
Hostess Bar? No, not Hostess Bar. Love Hotel? No, not quite right …
Night Club? Night Club.